Professional looks, well designed, font size and big images are not the ultimate utensils to get a high amount of traffic and healthy customer base from your website. If you are concern about your traffic and leads then you have to use SEO (Search Engine Optimization) to promote your website in major search engines like Google, Bing and Yahoo.
SEO will help you to maintain your web presence and make your website popular among your targeted audience so that, you can have some positive results from your website. That is why it is very important to make a website SEO friendly for any segment of an online business. You have to know the basic parameters to implement your ideas in website designing. So, let’s check the outlines quick.
Make Your URL Static Instead-Off Dynamic
URL is the most vital factor for SEO. All the professional SEO services providers will suggest you to make your website URL static just because of its search engine friendly appearance. For example, suppose you are running a company named XYZ Medical LLC and you want to promote one of your products named G-supplement. Then your website for the particular product should be www.xyzmedical.com/product/gsupplement rather than www.xyzmedical.com/product/ item2?=44587. And if you want to separate some product in your URL then use underscores instead of hyphens.
Use Flash Elements Cautiously
You cannot get your website in the top with too many flash elements and it’ll definitely affect your traffic and leads. Flash is not an SEO friendly element for any search engines. So, make sure that you are using flash sparingly while designing.
Incorporation of Social Media Icons in Your Website
Integrating social media buttons in your website is looks friendly for your visitors. You can leave an option for them to like, comment and share their thoughts about your products or services. So, don’t forget to include social media buttons on your page. It’ll not only help your site to rank in search engines but also increase your web popularity in shorter time.
Make Website Lighter
Page loading time should be your one of the main concern when you are designing a website. Always try to make a light website which can take lesser time to open for your visitors. You have to remember that, no-one has enough time to wait and there are many other competitors too to compete with your website in search engine.
Place your all keyword naturally in your website content. Don’t try to stuff them forcefully to increase density. There are many options you have to place your keywords apart from site content, such as – H1 tags, H2 tags, H3 tags, title tag, website slogans, meta keywords, meta descriptions, navigation, title attribute, bullet points, footer links, , breadcrumb trails, file names and internal links. Here you can find few awesome ideas about how to keep keyword density natural.
Making your website SEO friendly means you are thinking positively about your website’s popularity and visibility. Keep those points in your mind while you are going to design your business website and you can definitely get some effective results.